Frank’s RedHot is the best-selling hot sauce in America, beating out competitors like Tabasco and Cholula. But how did the company build such a diehard following, even as hundreds of competitors swarm the market?
CHAPTERS:
00:00 – Introduction
01:00 – How Frank’s RedHot Is Made
02:41 – The Slick Test
03:01 – Manufacturing 130,000 Gallons A Day
04:57 – History of Frank’s RedHot
05:40 – Cooking With Frank’s RedHot
06:42 – How Frank’s Competes With Rivals
07:06 – The Rise Of Hot Sauce
07:35 – The Economics Of Hot Sauce
08:06 – GenZ, Millennials, And The Hot Sauce Market
08:57 – Why the SuperBowl Is Frank’s Biggest Week
09:36 – Continuing Frank’s Legacy
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